The text of this website disclosure reads:
"Op 3 oktober 1902 kocht de de in Helmond wonende Engelsman E.A. (Ernest) Archer een automobiel van de Nijmeegse rijwiel- en automobielhandelaar, H.A.Tasche. Dit was waarschijnlijk de Zwaluw (zie aldaar) van Carel van Rosendael. Ernest Archer kwam later in dienst bij R.S. Stokvis en speelde rond 1910 nog een rol bij de vroegste Nederlandse aviateurs door met een Blériot XI rondvluchten te maken en vlieglessen te geven.
Midden december 1913 was hij aanwezig als importeur van Morris-automobielen op de 11e RAI-tentoonstelling 'van kleine automobielen, motorrijwielen, enz.' die in het Paleis voor Volksvlijt te Amsterdam werd gehouden. In het bijgebouw van het glazen paleis aan het Frederiksplein was een kleine Morris-stand ingericht, waar twee wagentjes te zien waren: een Morris Oxford, model de Luxe van 1914 en de traditionele standaarduitvoering van hetzelfde type."
Translated into English:
On the 3rd of October, 1902, the Englishman E.A. (Ernest) Archer, a resident of Helmond, purchased an automobile from H.A. Tasche, a Nijmegen salesman of automobiles and bicycles. Most likely, this was Carel van Rosendael's Swallow (for which see the relevant entry). Ernest Archer was later employed by R.S. Stokvis and would yet play a role in early Dutch aviation in 1910, by giving demonstration flights and flying lessons in a Blériot XI.
Mid-december 1913, as an importer of Morris automobiles, he was present at the 11th RAI exhibition 'of small automobiles, motorized bicycles, etc.' that was held at the Palace of the People's Industry at Amsterdam. In the annex of the glass palace at Frederik's Square he had constructed a small Morris stand, where two vehicles could be seen: a 1914 deluxe version of the Morris Oxford type, as well as the traditional standard issue of said type.
Background to the Morris Motors importation (into NL) part of Ernest Archer’s working life:
(From an online source 01.06.2016):
Early history[edit]
WRM Motors Ltd began in 1912 when bicycle manufacturer William Morris moved on from the sale, hire, and repair of cars to car manufacturing. He planned a new light car assembled from bought-in components. In this way he was able to retain ownership by keeping within the bounds of his own capital resources.
A factory was opened in 1913 at former Oxford Military College at Cowley, Oxford, United Kingdom where Morris's first car, the 2-seat Morris Oxford "Bullnose" was assembled.[1] Nearly all the major components were bought-in.
In 1914 a coupé and van were added to the line-up but the Bullnose chassis was too short and the 1018 cc engine too small to make a much-needed 4-seat version of the car. White and Poppe, who made the engine, were unable to supply the volume of units that Morris required, so Morris turned to Continental of Detroit, Michigan for the supply of a 1548 cc engine.[1] Gearboxesand axles were also sourced in the US.
In spite of the outbreak of the First World War the orders were maintained and, from mid-1915 a new larger car, the 2-seat and 4-seat Morris Cowley was introduced.
Inter-war years[edit]
After the war the Continental engine was no longer available so Morris arranged for Hotchkiss of France to make a near-copy in their Coventry factory. This was used to power new versions of the basic Cowley and more up-market Morris Oxford cars.
With a reputation for producing high-quality cars and a policy of cutting prices, Morris's business continued to grow and increase its share of the British market overtaking Ford to become in 1924 the UK's biggest car manufacturer, holding a 51% share of the home market and remaining enormously profitable.
Possessed of a very large cash income Morris had a policy of personally buying up suppliers' businesses. For example, in 1923 he bought Hotchkiss's Coventry business which later became Morris Engines branch. He also brought in F G Woollard which became Morris Commercial Cars to lead the re-organization of their engine production from batch to flow, thus increasing output from less than 300 units per week to 1200. By 1924 the factory was making 2000 units a week with only a small increase in work space and labour force.[2]
Cecil Kimber, head of Morris's own original 1909-founded Morris Garage sales hire and repair operation in Oxford, began building sporting versions of Morris cars in 1924 labelling them MG. They were so successful a separate MG factory was soon established south of Oxford in Abingdon, Oxfordshire.